7-Eleven Franchising
7-Eleven Franchising
7-Eleven Franchising
How can a brand like 7-Eleven Franchising stand out on social media while appealing to both corporate goals and community spirit?
How can a brand like 7-Eleven Franchising stand out on social media while appealing to both corporate goals and community spirit?
How can a brand like 7-Eleven Franchising stand out on social media while appealing to both corporate goals and community spirit?
During my summer internship, I was tasked with developing content that repositions 7-Eleven Franchising as an approachable and empowering opportunity for employees and aspiring entrepreneurs. The challenge was to communicate serious business potential—like financial growth and franchise support—while staying visually fun and culturally relevant.
During my summer internship, I was tasked with developing content that repositions 7-Eleven Franchising as an approachable and empowering opportunity for employees and aspiring entrepreneurs. The challenge was to communicate serious business potential—like financial growth and franchise support—while staying visually fun and culturally relevant.
Client
7-eleven
Year
2023
DELIVERABLES
social media content
CREDITS
CREATIVE DIRECTION: ALLIE MCFADDEN
ART DIRECTON: CAROLINE FISCHER, CAROLINE CUMMINS, NHI VO
PHOTOGRAPHY: PAMELA PECK
SET STYLING: ANDREA COOK, NHI VO
CREATIVE DIRECTION:
ALLIE MCFADDEN
ART DIRECTON: CAROLINE FISCHER, CAROLINE CUMMINS, NHI VO
PHOTOGRAPHY: PAMELA PECK
SET STYLING: ANDREA COOK, NHI VO
THE SOLUTION was to create a variety of social media assets—including graphics, videos, and motion content—tailored for LinkedIn, Facebook, and YouTube. Each piece blended 7-Eleven’s iconic brand elements with engaging storytelling and seasonal relevance, such as candy-themed posts for October or motivational content around career independence.
THE SOLUTION was to create a variety of social media assets—including graphics, videos, and motion content—tailored for LinkedIn, Facebook, and YouTube. Each piece blended 7-Eleven’s iconic brand elements with engaging storytelling and seasonal relevance, such as candy-themed posts for October or motivational content around career independence.
The result was a cohesive campaign that boosted engagement across platforms and helped shape a narrative of franchising as both a smart investment and a personal milestone. It positioned 7-Eleven not just as a convenience store, but as a career partner.
The result was a cohesive campaign that boosted engagement across platforms and helped shape a narrative of franchising as both a smart investment and a personal milestone. It positioned 7-Eleven not just as a convenience store, but as a career partner.
Asking franchisees their favorite Slurpee flavor?
A fun way to show personality—and give a nod to a 7-Eleven classic.
Asking franchisees their favorite Slurpee flavor?
A fun way to show personality—and give a nod to a 7-Eleven classic.
Showcasing the different store formats franchisees can run—brought to life in a dynamic motion video that keeps things clear, quick, and 7-Eleven cool.
Showcasing the different store formats franchisees can run—brought to life in a dynamic motion video that keeps things clear, quick, and 7-Eleven cool.