Azure - Medspa
Azure - Medspa
Client
Client
AZURE
AZURE
AZURE MEDSPA
Year
Year
Year
2024
2024
DELIVERABLES
DELIVERABLES
LOGO DESIGN
BRAND INDENTITY
Brand Identity
Role
Role
designer
designer
Located in Malibu Village, just steps from the ocean, Azure Medspa offers a refreshing approach to skincare and wellness. Inspired by the coastal landscape—sand, water, stone, and greenery—our space reflects the calming, organic essence of Malibu. At Azure, expert care meets serene design to deliver treatments that leave you feeling naturally radiant and restored.
Located in Malibu Village, just steps from the ocean, Azure Medspa offers a refreshing approach to skincare and wellness. Inspired by the coastal landscape—sand, water, stone, and greenery—our space reflects the calming, organic essence of Malibu. At Azure, expert care meets serene design to deliver treatments that leave you feeling naturally radiant and restored.
EMBRACE YOUR TEXTURE
At Azure, the design philosophy embraces what’s real—both in nature and in ourselves. While media often hides skin’s natural texture, Azure celebrates it. Inspired by the raw beauty of skin, facial products, and earthy elements like sand, stone, and greenery, the space showcases organic textures and patterns that are often overlooked. Much like freckles or waves in the sea, these forms are natural, imperfect, and deeply beautiful.
This appreciation for texture and tranquility extends beyond the space itself. The same design intent carries through Azure’s brand identity—where soft, earthy tones, natural shapes, and tactile-inspired visuals are reflected in the logo, typography, and packaging. Everything, from the architectural elements to brand applications, is meant to feel calming, honest, and grounded in nature.
EMBRACE YOUR TEXTURE
At Azure, the design philosophy embraces what’s real—both in nature and in ourselves. While media often hides skin’s natural texture, Azure celebrates it. Inspired by the raw beauty of skin, facial products, and earthy elements like sand, stone, and greenery, the space showcases organic textures and patterns that are often overlooked. Much like freckles or waves in the sea, these forms are natural, imperfect, and deeply beautiful.
This appreciation for texture and tranquility extends beyond the space itself. The same design intent carries through Azure’s brand identity—where soft, earthy tones, natural shapes, and tactile-inspired visuals are reflected in the logo, typography, and packaging. Everything, from the architectural elements to brand applications, is meant to feel calming, honest, and grounded in nature.
THE IDENTITY
The logo, set in a custom manipulation of IvyPresto Light Italic, features connected letterforms that create a fluid, continuous rhythm, symbolizing serenity, calmness, and connection. Paired with a palette of soft, earthy tones and tactile-inspired visuals, every brand touchpoint echoes the medspa’s core values: authenticity, elegance, and grounded beauty.
interior Renderings by Chloe Marceau
