®2025

®2025

Reform

Reform

Reform

REFORM, a New York City institution founded in 2005, champions modern architecture through dynamic solo exhibitions that explore the innovative visions of pioneers like Behrens, Mies van der Rohe, and Gropius. Our brand identity reflects these principles of unity, structure, and transformation, connecting the past, present, and future of architectural innovation.

REFORM, a New York City institution founded in 2005, champions modern architecture through dynamic solo exhibitions that explore the innovative visions of pioneers like Behrens, Mies van der Rohe, and Gropius. Our brand identity reflects these principles of unity, structure, and transformation, connecting the past, present, and future of architectural innovation.

REFORM, a New York City institution founded in 2005, champions modern architecture through dynamic solo exhibitions that explore the innovative visions of pioneers like Behrens, Mies van der Rohe, and Gropius. Our brand identity reflects these principles of unity, structure, and transformation, connecting the past, present, and future of architectural innovation.

Client

Client

REFORM

Reform

REFORM

Year

Year

2024

2024

DELIVERABLES

DELIVERABLES

Packaging Design
Brand Identity

Brand Identity

Role

Role

DESIGNER

DESIGNER

The identity is built based on grid systems.

The identity is built based on grid systems.

The identity is built based on grid systems.

Built on a 60-degree grid, the monogram employs 2D planes to create an illusion of dynamic depth, seamlessly transitioning between flat and three-dimensional forms. These precisely integrated planes culminate in a clean, unified design that embodies the essence of modern architectural principles.

Built on a 60-degree grid, the monogram employs 2D planes to create an illusion of dynamic depth, seamlessly transitioning between flat and three-dimensional forms. These precisely integrated planes culminate in a clean, unified design that embodies the essence of modern architectural principles.