Jugol Coffee celebrates Ethiopia's rich coffee heritage, specifically sourcing beans from the Harar region in the Eastern Highlands, known for their bold, fruity notes. To reflect this unique taste and the vibrant city of Harar, I designed packaging that carries Harar city's spirit, centered on a symbolic female figure. She appreciatively holds a bowl of coffee, visually conveying the careful cultivation, hand-picking, and sun-drying processes. This design honors the region's distinct coffee profile while paying homage to the cultural richness of Harar.​​​​​​​