Embrace Different Minds is an integrated campaign designed to empower girls and women on the autism spectrum and promote broader acceptance of neurodiversity. It highlights the voices and stories of influential figures like Temple Grandin, Jessica Jayne-Applegate, and Greta Thunberg — each of whom challenges outdated narratives about autism.
The campaign spans a hero video, OOH billboards, print collateral, and a responsive website — all working together to shift public perception and celebrate neurodivergent minds.