Scope: Print Advertisement, Copywriting, AI Image Generation
Credits: Image generated with Midjourney based on Nhi Vo's initial prompt
The concept and copywriting were developed by Nhi Vo
Award: SILVER AWARD IN THE INTERNATIONAL GRAPHIS NEW TALENT 2024
Advertising strategy for Doritos Spicy Nacho: "Dare to Crunch, Dare to Live." The headline, "Think you can handle the burn? Prove it." challenges consumers to embrace risk and push personal boundaries. Featuring the firefighter and the smoke jumper emerging from flames, it symbolizes courage and fearlessness, captivating the audience and positioning Doritos Spicy Nacho as the choice for those unafraid of spicy challenges and daring to live boldly.
