Scope: Integrated Ad Campaign
Credits: Video footage provided by Community Alcohol Partnerships, Commonwealth Sport, VICE, Brut, Colorado State University, CNN, TED-ed edited by me.
Awards: Silver Award - Integrated Advertising Campaign - Consumer Campaign Student Category at American Advertising Awards 2024
Selected by juror Holly Aguilar at Balcom Agency to be showcased at TCU's 2024 Spring Juried Exhibition
Accepted entry in DSVC National Student Show 2025
The "Embrace Different Minds" campaign empowers girls and women on the autism spectrum to embrace their unique perspectives and fosters societal acceptance. Through out-of-home ads, print media, and a website, the campaign features Temple Grandin, Jessica Jayne-Applegate, and Greta Thunberg, sharing their stories and insights. The campaign aims to reshape attitudes towards autism, promoting inclusivity and celebrating neurodiversity.
