The "Embrace Different Minds" campaign aims to empower and instill confidence in girls and women on the autism spectrum, encouraging them to openly embrace and share their unique perspectives. By fostering transparency, the campaign seeks to inspire a societal shift in perceptions towards individuals with autism. The ultimate goal is to reshape prevailing attitudes, promoting a more inclusive and understanding environment that celebrates the diverse strengths and contributions of those on the spectrum.
*Silver Award - Integrated Advertising Campaign - Consumer Campaign - Student Category at American Advertising Awards 2024
*Selected by juror Holly Aguilar at Balcom Agency to be showcased at TCU's 2024 Spring Portfolio Competition
The "Embrace Different Minds" campaign will feature out-of-home billboards, posters, and magazine print advertisements showcasing the inspiring voices of Temple Grandin, Jessica Jayne-Applegate, and Greta Thunberg. Each medium will spotlight striking visuals and poignant quotes from these renowned individuals, strategically placed to challenge stereotypes and celebrate the unique contributions of those on the autism spectrum. The out-of-home billboards and posters will be strategically placed in high-traffic areas, such as community centers, schools, and public spaces, captivating passersby with powerful imagery and thought-provoking messages.
The "Embrace Different Minds" video will spotlight Temple Grandin, Jessica Jayne-Applegate, and Greta Thunberg, presenting detailed, authentic stories narrated by the individuals themselves. By leveraging their real voices, the video aims to forge a deeper connection with the audience, humanizing their experiences and emphasizing the importance of embracing neurodiversity.
The campaign website will showcase a compelling ad video, offer support resources, and present the personal stories of Temple Grandin, Jessica Jayne-Applegate, and Greta Thunberg, all diagnosed with Asperger syndrome. This multifaceted approach aims to engage visitors with impactful visuals, provide valuable support resources, and share inspiring narratives, fostering a more informed and empathetic understanding of neurodiversity.
